Killing Us Softly
I had to watch this video for my Gender & Sexuality class and I found it fitted into what we have discussed in class concerning the images of African American women depicted in the media. Advertisements play a huge role in defining, for us, who we are supposed to be. Most of the images that we see on commercials are of women who do not represent a majority of the women in our country as well as abroad. We attempt to meet these unrealistic expectations and are controlled by what our eyes constantly see, whether we admit it to ourselves or not. There is a part towards the end of this excerpt where we see how black women are often depicted as animals and, in effect, less than human. Filmmaker Jean Kilbourne states that women of color are often “…dressed in leopard skin and animal prints over and over again; the real message is NOT FULLY HUMAN.” She shines the light on gender stereotyping, of which, black women are no stranger to. While looking at the full video, I was a bit disturbed at the images; when all grouped together and shown in this light, the reality of how damaging it is to the female psyche is clear.